preliminary materials towards an argument game
tune into espn and you might catch a media personality yelling a controversial, inflammatory opinion:
Sorry, but I’m gonna be the first to say it: the Los Angeles Lakers would be better without LeBron James on the floor.
detractors call this a “hot take.” in their eyes, the hot take is the atomic unit of an alarming strategy that espn, fox news, cnn, and other news sources have adopted. that strategy is to manufacture controversy in order to drive clicks, attract eyeballs, manufacture conversation, and increase other key metrics on which the business depends.
i like that detractors have created vocabulary to expose the machine and it’s encouraging that the vocabulary is taking off.
i really like that The Ringer and other inventive sports media startups have started to reclaim and remix that vocabulary to their own ends. Robert Mays and Kevin Clark have a segment called Take Shop...
Continue reading →